Fernando Tarango

Online Community Manager, Content Creator, and Event Producer

Bachelor’s Degree - University of Michigan 2005

EXPERIENCE

Kid and Parent Community Builder

Grew an online community from zero to over 10,000 kids in four years, driving a 30% retention rate and 40%+ engagement rate
Drove $40K of revenue impact and increased retention rates with tentpole marketing events such as GameCon, the Great Outschool Campout, Outschool Science Fair, Penguin Random House Authors Series, and Canva Design Contest
Identified high-LTV user behavior within the first 30 days of sign-up
Led data-based decision-making with data analysis and retrospectives
Worked cross-functionally with product engineers, legal team, and CX to adhere to COPPA compliance and Trust and Safety guidelines

Content Producer

Created 10-20 YouTube shorts per week for paid ads, organic social, and community engagement with a team of 10+ content creators
Grew TikTok followers by 10% in 4 months by posting content, memes, and trending sounds 5-10 times per week
Communicated monthly with adult and kid communities via email newsletters, videos, and posts using AI to script and write copy

Online Event Producer

Produced events that reached over 1,000 learners and 100 educators with up to 40% async engagement rates and 90% attendance rates
Sold out record-breaking events (300 seats in one hour) with partnerships that included Hedy Bohm Holocaust Survivor, Emmy-winning artist Mark Kistler, and brands such as LEGO Masters, Canva, MakeyMakey, and GameHers

Cross-Functional Product Marketer

Increased click-to-conversion rate by 3% with cross-functional A/B growth experiments that included free class content previews
Boosted course adoption with onboarding content and customized landing pages via HubSpot and Contentful
Engaged cross-functional teams, channel owners, and stakeholders with go-to-market plans

Community Moderator & Content Creator

Moderated and engaged a learning community of 10K+ active kids
Produced, scripted, and filmed 2 online courses: Music Course and Camp DIY
Wrote copy and updated platform with 50+ trend-based challenges and skills such as the Wizardry Badge, Activism Badge, Gatcha Badge, Coding Badge, etc.
Moderated up to 300 pieces of UGC and 1000+ comments a day

Designed and facilitated 35+ team-building sessions through songwriting for clients like Salesforce and Outschool
Provided weekly online voice and guitar lessons to 15-30 students
Reached over 10K audience members annually by booking musical ensembles and artists in the Fort Wayne, Indiana region

Social Media Marketing Certification - Digital Marketing Institute (Currently Enrolled)
Change Management Practitioner - APGM International (Jan 2024)
Project Management Professional - Project Management Institute (Nov 2022)
Digital Collaborative Learning and Leadership Post Graduate Certification- The Mind Lab (May 2022)

Data: Looker, Metabase
Content Channels: Contentful, Hubspot, Social Sprout, Intercom, Iterable, TikTok, Instagram, Streamyard
Languages: Conversational Spanish

Outscool GameCon: Online Gaming Convention for Kids

Outschool Literary Magazine: Kid-created magazine featuring over 70 kids

Outschool Film Festival: Premiered 20+ kid-created films

Outschool Live: Live speaker series for parents and educators on Instagram, YouTube, and TikTok